A look at yourself: are you hasty, superficial, judgmental or calm and balanced?
This is what we are looking to better understand, in this short interview with psychologist and psychotherapist Giulia De Benedetto.
There have been many studies conducted on the perceptions we have of ourselves, but in what way does this perception affect our beauty product purchases?
In order to respond to this question we first have to consider the ways in which we receive information from the world around us via our senses.
Of the five senses, smell is the one that elicits the most evocative factor: a smell can immediately bring you back to a past event, making us remember a time from our childhood and it can bring about strong emotions within us.
Touch, on the other hand, has a great communicative power: just think how important it is for the healthy development of a child to be in contact with the body of the mother and father, who can thus transmit heat, love and protection.
All sensory experiences are stored in the so-called sensory memory, which contributes, together with other factors to build our identity.
Identity has many dimensions:
- Somatic- linked to our perception of our body
- Social- or the way we perceive ourselves as part of a group
- Psychological- or in other words personality
Anyone can experience a feeling of full well-being when the dimensions of identity are in balance with each other: this allows you to be spontaneous and authentic with yourself and with others.
So by choosing a pomegranate hand cream or a cane sugar body scrub, it is not only about how we perceive ourselves but also about how external factors have influenced us and vice versa.
The sensory experiences, tested thanks to these products, can contribute to our psychophysical well-being, acting on deep aspects of our psychology.
Ultimately we could say that sustainable cosmetics are based on these principles of authenticity and harmony, a harmony that also concerns the intimate relationship of man with the earth, which like a mother offers all of herself and in return only asks to be respected.